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Lumpy Mail

What is lumpy mail?

We’ve all received these mailing pieces, but did we know that ‘Lumpy Mail’ is the term that is used for them? One example is the KitKat bar and tea bag enclosed with a letter and brochure suggesting you ‘Take a Break’ while you read the lovely printed material you’ve just received.

It’s all about getting your attention. The size and shape is meant to make you think ‘I wonder what that is?’ and open it as a priority.

It works well because human beings are naturally curious. I’ve seen egg timers attached to letters, balloons that pop out of boxes attached to invites, rubber band butterflies that fly out of brochures when opened (think of health and safety though…), boomerangs, fortune cookies and more.

I’ve personally received a ‘silver platter’, and although a bit cheesy it resulted in me booking a 2 day course (I have had emails, letters and postcards for this event but the lumpy mail caused me to buy). Not everything is handed to you on a silver platter is it?

These items are obviously more expensive to purchase and mail than letters or postcards.

But…

If you have an audience you really want to target (old customers, those that don’t look at your emails but are your perfect clients, clients that you know are nearly ready to buy etc.) lumpy mail is as ingenious as you let it be.

Be creative, look for a product that reflects your message and/or company and just give it a try! We’ll be happy to help.

Services

  • DIRECT MAIL

    Direct Mail is mail which usually consists of information, advertising materials, appeals for donations or similar which is sent simultaneously to multiple possible (and actual) individual customers, members or contributors…

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  • ENVELOPE STUFFING

    Within the direct mail industry this is known as enclosing or inserting but let’s not kid ourselves essentially it is envelope stuffing. This can be done by machine or by hand. Rule of thumb is that the simpler mailings with a…

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  • LUMPY MAIL

    We’ve all received these mailing pieces, but did we know that ‘Lumpy Mail’ is the term that is used for them? One example is the KitKat bar and tea bag enclosed with a letter and brochure suggesting you…

    READ MORE

  • Postage Discounts

    The really big surprise to lots of people who are new to the benefits of outsourcing mailings is this. Subject to mail volumes & data quality there are postage discounts available. This alone can be the reason that…

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Enquiry Form

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Don't forget our helpful stuff page for hints and tips on the information that we need.